How likely would you be to pay more for meat if it meant better treatment of animals?
(Select one answer.)
Extremely likely
Very likely
Somewhat likely
Slightly likely
Not at all likely
How often do you use money-off coupons or discount vouchers?
(Select one answer.)
Almost always
Very often
Sometimes
Rarely
Never
Please state how much you agree or disagree with this statement.
“If a product is made by a company I trust, I’ll buy it even if it is slightly more expensive”
(Select one answer.)
Completely agree
Somewhat agree
Neither agree nor disagree
Somewhat disagree
Completely disagree
Thinking about politics these days, how would you describe your own political viewpoints?
(Select one answer.)
Very left wing
Somewhat left wing
Neither left nor right wing
Somewhat right wing
Very right wing
Not Sure
And some questions about your leisure interests
How much do you enjoy listening to music?
(Select one answer.)
Extremely enjoy
Very much enjoy
Somewhat enjoy
Neither enjoy nor dislike
Somewhat dislike
Very much dislike
Extremely dislike
When you use the Internet, how often do you visit a music downloading website?
(Select one answer.)
Almost always
Very often
Sometimes
Rarely
Never
When you use the Internet, how often do you visit a news and current affairs website?
(Select one answer.)
Almost always
Very often
Sometimes
Rarely
Never
Which of the following social networking sites do you have an account with? If you do not have an account with any of the websites below then please select “None of the above”.
(Select as many as apply.)
Facebook
MySpace
Twitter
LinkedIn
None of the above
And now a few more questions about you
Please state how much you agree or disagree with this statement
“I like to try new things”
(Select one answer.)
Completely agree
Somewhat agree
Neither agree nor disagree
Somewhat disagree
Completely disagree
How much time do you let pass after a new technology is released before you use it or purchase it?
(Select one answer.)
An extreme amount of time
A great deal of time
A moderate amount of time
A little time
No time at all
Everyone has different values or guiding principles in life. How important to you as life guiding principle is Stimulation; leading a varied life, an exciting life or being daring?
(Select one answer.)
Opposed to my principles
Not important
1
2
3
4
5
6
Of supreme importance
How important to you as life guiding principle is Benevolence; being helpful, honest, forgiving, loyal or responsible?
(Select one answer.)
Opposed to my principles
Not important
1
2
3
4
5
6
Of supreme importance
Please state how much you agree or disagree with this statement.
”I see myself as open to new experiences, complex”
(Select one answer.)
Disagree strongly
Disagree moderately
Disagree a little
Neither agree nor disagree
Agree a little
Agree moderately
Agree strongly
Please state how much you agree or disagree with this statement.
“I see myself as conventional, uncreative”
(Select one answer.)
Disagree strongly
Disagree moderately
Disagree a little
Neither agree nor disagree
Agree a little
Agree moderately
Agree strongly
How likely would you be to pay more for meat if it meant better treatment of animals?
(Select one answer.)
Extremely likely
Very likely
Somewhat likely
Slightly likely
Not at all likely
How often do you use money-off coupons or discount vouchers?
(Select one answer.)
Almost always
Very often
Sometimes
Rarely
Never
Please state how much you agree or disagree with this statement.
“If a product is made by a company I trust, I’ll buy it even if it is slightly more expensive”
(Select one answer.)
Completely agree
Somewhat agree
Neither agree nor disagree
Somewhat disagree
Completely disagree
Thinking about politics these days, how would you describe your own political viewpoints?
(Select one answer.)
Very left wing
Somewhat left wing
Neither left nor right wing
Somewhat right wing
Very right wing
Not Sure
And some questions about your leisure interests
How much do you enjoy listening to music?
(Select one answer.)
Extremely enjoy
Very much enjoy
Somewhat enjoy
Neither enjoy nor dislike
Somewhat dislike
Very much dislike
Extremely dislike
When you use the Internet, how often do you visit a music downloading website?
(Select one answer.)
Almost always
Very often
Sometimes
Rarely
Never
When you use the Internet, how often do you visit a news and current affairs website?
(Select one answer.)
Almost always
Very often
Sometimes
Rarely
Never
Which of the following social networking sites do you have an account with? If you do not have an account with any of the websites below then please select “None of the above”.
(Select as many as apply.)
Facebook
MySpace
Twitter
LinkedIn
None of the above
And now a few more questions about you
Please state how much you agree or disagree with this statement
“I like to try new things”
(Select one answer.)
Completely agree
Somewhat agree
Neither agree nor disagree
Somewhat disagree
Completely disagree
How much time do you let pass after a new technology is released before you use it or purchase it?
(Select one answer.)
An extreme amount of time
A great deal of time
A moderate amount of time
A little time
No time at all
Everyone has different values or guiding principles in life. How important to you as life guiding principle is Stimulation; leading a varied life, an exciting life or being daring?
(Select one answer.)
Opposed to my principles
Not important
1
2
3
4
5
6
Of supreme importance
How important to you as life guiding principle is Benevolence; being helpful, honest, forgiving, loyal or responsible?
(Select one answer.)
Opposed to my principles
Not important
1
2
3
4
5
6
Of supreme importance
Please state how much you agree or disagree with this statement.
”I see myself as open to new experiences, complex”
(Select one answer.)
Disagree strongly
Disagree moderately
Disagree a little
Neither agree nor disagree
Agree a little
Agree moderately
Agree strongly
Please state how much you agree or disagree with this statement.
“I see myself as conventional, uncreative”
(Select one answer.)
Disagree strongly
Disagree moderately
Disagree a little
Neither agree nor disagree
Agree a little
Agree moderately
Agree strongly
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