Idea Kick-off:
CEO and PRP team rang NYSE opening bell to signify opening of PRP. Lev eraged celebrity spokespeople for brainstorm with in-house and online audiences to ignite idea conversation on national scale
Refresh Challenges: Worked with popular culture influencers to generate their own ideas for PRP Grants in collaboration with SxSw NFL.com, MLB.com, U.S Men's National Team, Nascar.com.