Regarding the forth hypothesis, most consumers
are not exactly secretive regarding information
posted by other clients who had bought the
same product which they wish to purchase, yet
they are fairly indifferent, they only consider
them to be relevant, they don’t influence their
purchasing habits and they read them in a hurry.
Thus, this hypothesis is partially infirmed.
The most purchased products online by the
subjects are electronic products, followed by
clothing. Thus, it can be said that the forth