This is a book for marketers, but it is important that marketers understand the
opportunities and challenges of the web. This is a vast subject, but hopefully
the next few chapters will leave you feeling equipped to ask the right questions
when relying on others to get the job done for you.
We start by looking at Web Development and Design. Although the focus of
this chapter is websites, the principles apply to a range of digital assets. If you
stop and think about it, words or copy are what guide our experiences online.
The next chapter looks at Writing for the Web. Lastly, we’ve devoted a chapter
just to Mobile Development as this is becoming such a fundamental way to
reach and engage with potential customers.