Statement Two
Typically, involves the individuals in marketing and product research and development who
are now joined by a wider group of people, who come together to form a cross functional
team which includes, individuals who are specialist designers.
Assimilation - a tangible way to see – New Ideas and Propositions.
There is a way to recognise ideas and propositions , either in the form of a concept or another
form that is appropriate to our company. Ideas are understood to be vital to long term success
and assessed in terms of investment and in their potential to make a future financial
contribution.. There is a way to store those concepts that are not immediately used so that they
are accessible and cannot be easily forgotten or overlooked.
Statement Three
Involves the industrial design specialists who are now joined by a wider group of technical
and process designers who together form a focussed project implementation team. It is likely
that the marketers and others will now spend less time with the team but they may be
involved in ascertaining early market feedback.
Synthesising - to create options for – New configurations and Specifications.
There is a formal way that all specification options that are created, are reviewed in an open
and unbiased forum for their overall viability. There is a way to then assess these against the
context of the current investment plan and business strategy. The options that are favoured
can be tested with a wider group through the use of prototypes or similar simulation
techniques. There is a mechanism for storing those options that are not taken forward.
Statement Four
Involves the technical and process designers who are now joined by a manufacturing project
manager and representatives from logistics and distribution. Together, these individuals form