CRP has become a common practice in the retailing industry (Cachron and Fisher, 1997).
Wal-Mart, for example, has demanded it suppliers to implement CRP. However, underlying the
implementation of CRP as well as sharing information is the mutual trust among the partners.
Also involved in the equation of information partnership is the bargaining power. Because of the
possession of demand data and the customer information, the retailers increasingly have the
bargaining power. As a result, they can demand their suppliers to implement CRP, thereby
freeing them from having to place orders. Other than sharing the demand information, supplychain
partners have started to share other types of information as well