The weakness behind Facebook's privacy issues was a lack of communication between Facebook and its users. Users were not aware that they were able to control what information was being shared with external parties. the introduction of the “news feed”
was met with opposition from users because they felt it was too invasive. Instead of only sharing status updates the news feed shared additional information such as profile updates, adding new friends, and adding new applications. Incorrectly handling user information when deleting their accounts also caused a backlash for Facebook. Facebook servers would keep user information permanently, with the reasoning that it would be easier for the users to reactivate their accounts if they chose to