1. “Being an ‘employer of choice’ simply means becoming an employer who potential and
existing employees want to work for, over and above others in the same marketplace,
industry or geographic region.”
2. "Any employer of any size in the public, private, or not-for-profit sector that attracts,
optimizes, and holds top talent for long tenure ... because the employees choose to be
there" (Herman and Gioia, 2000, p. xi).
3. Recognised: Admired for Leadership Culture Best Practice. Attract: Optimise, Hold, Top
Talent. Achieve: Corporate Objectives
4. “An employer who offers work culture and a work place environment that attracts and
retains superior employees. The features of the environment available at an employer of
choice favor the well-being of employees and customers.”