Marketing Sustainability in The Hospitality and Tourism Industry, authored by Meghna Rishi focuses on how marketing as a tool can be deployed to achieve sustainability in the context of hospitality industry. The chapter looks at marketing mix elements and demonstrated as to how each element could be channelized to contribute to sustainability. The chapter is embedded with many practical examples, which help in a better understanding of sustainability achieved though various elements. The chapter also discusses how consumers can be engaged on the concept of sustainability.