Now the VAB has released another Nielsen/ComScore comparison presenting the case that, far from being a victim of digital media, broadcast is instead digital's key enabler. Entitled “Ignition Point,” the study finds the correlation of website traffic to TV advertising among 125 brands to be inextricably linked. Of the 85 brands with visitor increases, according to VAB, 87% had increased their TV spends. More than two thirds of the 40 that cut TV spending experienced declines in uniques.