Hope is banking that its Bündchen venture will raise its profile outside Brazil. It’s happened before: Her partnership with Grendene helped the little-known maker of Ipanema-brand flip-flops sell $1.16 billion of sandals last year. That, along with multimillion-dollar ad deals with everyone from Procter & Gamble’s (PG) Pantene hair care line to couture designer Chanel, made Bündchen the top-grossing supermodel seven years in a row, according to Forbes. Last year she earned $42 million.