As a recent report put it, ‘current approaches to public service reform are reaching their
limits..... a wide range of prominent issues, including the environment, crime, and public
health concerns such as smoking and obesity, cannot be adequately addressed by
traditional services. Effective responses must encourage new norms of behaviour within
society, developing approaches in which those who use services become involved in their
design and delivery..... we need a radical transformation and a new approach: co-created
services’.
(Leadbeater)