Methodology
The methodology adopted by the study included a series of six focus groups and a web-based quantitative survey
(N=1,005). The study was divided into two stages; ‘Round 1’ which included the three initial focus groups, and
‘Round 2’ which included the three remaining groups and an online survey. The target population was the
private motorist with recent experience of buying a new or used car (within the previous two years). Buyers of
new cars were over-represented in the survey to reflect the fact that labels must be displayed for new cars,
whereas their use for used car sales in the UK is voluntary