To raise money on Kickstarter,you have to have a specific,creative project in mind-one approved by the website. Many entrepreneurs,like Brill and Squire,include a video to explain what their project is and why people should support it. There's also a deadline for raising the cash-typically about 30 days.To entice people to pledge,projects also include a list of thank you gifts for various levels of support.Brill and Squire gave supporters packs of seeds,rice they'd harvested,and good karma points.