TIA is the only independent association that represents all sectors of New Zealand’s large and diverse tourism industry. We are vocal supporters of our industry, working to ensure tourism gets the recognition it deserves as a vital contributor to the country’s economic and social health.
The Association is established are..
(a) to serve as the voice of the tourism industry.
(b) to stimulate and promote tourism to New Zealand.
(c) to stimulate and promote tourism within New Zealand.
(d) to initiate, encourage and conduct research to benefit the tourism industry.
(e) to foster unity among all persons, companies and their sector groups or associations, which seek to meet the needs and expectations of visitors and travellers, or in some other positive way, contribute to a quality visitor experience.
(f) to encourage the development of strong regional Tourism Organizations and encourage co-operation between them through membership of the Association.
(g) to extend recognition of the wide economic, social and cultural benefits tourism brings to New Zealanders and the increased understanding and goodwill it brings between peoples of all countries.
(h) to act as the Tourism Industry advisor to the New Zealand Government on all aspects of tourism and to co-operate and work with all Government agencies to achieve these objectives.
(i) to act as the Tourism Industry advisor to Local Authorities and work with them to achieve these objectives.
(j) to introduce, foster and co-ordinate development in the tourism industry in New Zealand in a manner which recognizes the significance of the country's natural assets and to ensure that such developments pay due regard to the protection and public enjoyment of the environment.
(k) to encourage the development and improvement of facilities and services for the
benefit of travellers to, within and beyond New Zealand.
(l) to encourage and foster education and training to benefit the tourism industry;
(m) to recognize and promote the important economic benefits provided to New Zealand by the tourism industry both on a regional and national basis.
(n) to form a fund for the purposes of carrying out the objectives of the Association and to receive subscriptions, affiliation fees, grants, etc. from persons or organizations whether members of the Association or not.
(o) to support the aspirations and needs of the members of the Association according to the policy of the Association.
(p) nothing contained in the Rules of the Association shall authorize the Association to act as a travel agency, transport operator or to make accommodation, transport or other reservations.
(q) to discourage unnecessary duplication of effort and resources by individual sector groups of members or their associations, and to more cost effectively champion the interests of divisional or broader membership groups.
(r) to allow sector groups of members or their associations to retain control of issues more effectively and efficiently handled and funded at that level and to exercise the powers described in this constitution as belonging to the Association for their own funds.
TIA has identified that for the next three years there are eight key priorities falling
under two focus areas. There are 1.) TIA IS LEADING, INFLUENCING AND DELIVERING AGAINST TOURISM 2025 and 2.) TIA IS A STRONG AND RESPECTED INDUSTRY BODY
TIA IS LEADING, INFLUENCING AND DELIVERING AGAINST TOURISM 2025
1.People & Skills Productivity and visitor experience are being improved by addressing short, medium and long term workforce issues, including capacity and service levels.
2. Insight Relevant, reliable and timely insight is driving better decision-making across the industry.
3. Dispersal Productivity gains are being achieved through a cohesive industry approach to regional and seasonal dispersal, including maximizing the potential of domestic tourism.
4. Visitor Experience Value is being created through the delivery of outstanding and safe visitor experiences.
5. Infrastructure Solutions are being identified where public spending decisions and/or market failure is not delivering infrastructure and investment needs that support the visitor economy.
6. Policy Settings Tourism growth is being facilitated by TIA proposing and influencing policy and regulatory settings.
TIA IS A STRONG AND RESPECTED INDUSTRY BODY
1. Alignment Commitment of the public and private sectors to Tourism 2025 is strengthened, monitored and reported on.
2. Efficiency Appropriate industry association structures and roles are identified and achieved, with a financially sound TIA focused on its responsibilities as the peak body.