an approach that accords broadly with
Tufte's positivist stance: "If the statistics are boring, then you've got the wrong num-
bers" (Tufte 1983, 80). Ultimately budgetary constraint casts a shadow over practice
and potential in this field. The development and use of templates serves to de-
specialise the specialist. Risk aversion, embodied in the fear of audience complaint, and
in the use of detailed, prescriptive audience research, dampens experimentation.
an approach that accords broadly with
Tufte's positivist stance: "If the statistics are boring, then you've got the wrong num-
bers" (Tufte 1983, 80). Ultimately budgetary constraint casts a shadow over practice
and potential in this field. The development and use of templates serves to de-
specialise the specialist. Risk aversion, embodied in the fear of audience complaint, and
in the use of detailed, prescriptive audience research, dampens experimentation.
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