FRO FRO™ is a Singapore based manufacturer of ice cream cookies & ice cream based confections. FRO FRO™ flagship ice cream cookies are a modern twist on the traditional Singapore ice cream sandwich (the ones you get from the "ice cream uncles" by the roadside). Instead of using wafers or bread, wholesome biscuits are used to sandwich a generous serve of high quality, premium ice cream.
Melted ice cream drips off of an illustration of a FRO FRO on the front of their packaging, instantly transporting the consumer to the very moment when they could be enjoying one themselves. Pastel colors are ideal for this sweet treat, and the bright seafoam hue on the nails and lips of the person on the packaging allow the ice cream sandwich to truly stand out.
CategoryBranding / Packaging
FRO FRO™ is a new ice cream cookie brand. Sold primarily in supermarkets, it needed to stand out on the shelf amongst household brands like Häagen-Dazs and Ben & Jerry’s. We set out to create a brand that feels reliable and provocative at the same time, in order to make shoppers curious enough to pick out the product. A simple and catchy brand name was conceived to create a lasting impression, especially on kids.
Enjoy this Mini variety-pack consisting of 2 x MINI Milk & Cookies (Chocolate Chip cookies with Vanilla Ice Cream), 2 x MINI Double Chocolate (Chocolate cookies with Chocolate Ice Cream), and 2 x MINI Iced Mocha (Chocolate cookies with Coffee Ice Cream). Premium all-natural ice cream made with 100-Percent dairy sandwiched between 2 Italian-made cookies. For Frolockin' Good Times, Have a Fro Fro.