AHSS helps automakers achieve their weight reduction goals and, because they require little to no changes in infrastructure, they achieve these goals at a lower manufacturing cost and with a lower total carbon footprint when compared to alternative materials. Consumers know and trust steel. Vehicles using AHSS grades increase the overall automaker brand opinion and equity in the minds of consumers. AHSS offers automakers the ability to meet future regulations and return the highest value to their shareholders. Material selection is a business case decision, and that’s why the future in this market is great for steel.