OVERVIEW
MARKET SHARE OF DUTCHIE HAS QUITE INCREASED AFTER LAUNCH DUTCHIE GREEK STYLE YOG. SEGMENT BUT DUTCHIE GREEK IS CANNIBALIZING EXISTING DUTCHIE PRODUCT.
AFTER LAUNCHED DUCTHIE GREEK STYLE YOG. NEW FLAVOR THAT HELP EXISTIN DUTCHIE GREEK INCREASING NO. STORE SELLING DISTRIBUTION IN SPHP, WHILE CVS HAS SHOWED DECREASING OF WTD DISTRIBUTION IN EXISTING DUTCHIE GREEK.
NEW FLAVOR : DUTCHIE GREEK HAS LAUNCHED IN MARKET, BASE SALES HAVE INCREASED ESPECIALLY VERY BERRY FLAVOR BUT DUTHCIE GREEK MANUKA HONEY IS CANNIBALIZED FROM NEW PRODUCT.
NEW PRODCUT DID NOT SHOW DISTRIBUTION IN MINI – BIG C AND TESCO EXPRESS CAN DISTRIBUTED TO 45% DISTRIBUTION, WHILE NO. STORE SELLING DISTRIBUTION IN TESCO HDE AND BIG C HJM ARE INCREASING CONTINUALLY.
%REPEAT RATE OF TESCO CUSTOMERS WERE PURCHASED IN DUTCHIE GREEK STYLE IS 30% LOWER THAN MEIJI BULGARIA CUP YOGURT 50% OF REPEAT RATE.
SOURCE OF SALES FROM, NEW FLAVOR CAME FROM NEW SHOPPER, WHILE SHOPPERS THAT SWITHCING THEIR SPEND CAME FROM MILK AND DRINKING YOG. CATEGORY.