Researchers that adopt the push and pull factor typology
(e.g., Hanqin & Lam, 1999; Yoon & Uysal, 2005) tend to be quite
meticulous in generating lists of pull motives since many attributes
often comprise a single destination and researchers are attempting to
develop a general theoretical construct. Although this study includes
some generic pull motives, the authors do not include an extensive
list of pull motives to avoid blurring the focus of this study. This study
adopts the light version of the pull motive construct. The list of pullmotives
for this study appears in Table 1.