The Psychology of Selling is a comprehensive course on day-to-day sales fundamentals. Brian Tracy is a veteran salesperson with experience in many different industries, and he’s isolated the key principles, strategies, and techniques involved in convincing prospects that your offer is more valuable than the asking price.
In The Psychology of Selling, you’ll learn how to break a prospect’s preoccupation with other matters, attract and maintain attention, present your offer in the best possible light, answer questions and overcome barriers to purchase, and close the deal when the prospect is ready to buy.