There was an assumption for I would say at least a decade that there was no end to the prosperity that would come with mass consumption.
But at a certain point, and I would say by about the mid 1950s,
there were advertising executives, markm-, er marketers,
who were realising that there was going to be an end to this profitability,
that at a certain point these markets would get saturated, and what would happen then.
And they experimented with different approaches.
Um so how do we get people to keep buying once you have that vacuum cleaner and that refrigerator, er and that car?