2.3.4 Room for Error
With all research, there is a given amount of error that needs to be dealt with. Bias may arise during the administering of a questionnaire (e.g. interviewers possibly leading the respondents) or be present in the design and wording of the questionnaire itself. There could be sample errors or respondent errors. Using the Internet to administer surveys and questionnaires removes the bias that may arise from an interviewer. However, with no interviewer to explain
questions, there is potential for greater respondent error. This is why survey design is so important, and why it is crucial to test and run pilots of the survey before going live.