From July 2011 to January 2012, Thailand encountered the worst flooding in five decades. The floods killed over 800 people and left millions homeless or displaced. Over three quarters of Thailand’s provinces were declared flood disaster zones, and the World Bank estimated that the economic loss exceeded $45 billion. Thailand’s government was unprepared for the longevity and severity of the floods, and many communities felt that the Flood Response Operation Center (FROC), which was established to coordinate emergency response and provide regular communications to the public, was inadequate.