Although 100PLUS performance in 2015 may not appeared to be as strong as the management expected because of an unclear positioning of the product, the management has plan to communicate to its customer regarding brand positioning in 2016 onwards which will eventually lead to enhancing of brand image. The Company place 100Plus into same segment as est which is in CSD market rather than sport drinks market because market value of CSD is much higher than sport drinks market. Despite a drop of sales volume over the year 2015, 100PLUS starts to pick up its pace in the first quarter of the year 2016.