Importance of co-ordination
Creative force
- group efforts when coordinated create a result greater than the sum total of the individual and isolated.
Unity of direction
- co-ordination ensures unity if direction by way of securing spontaneous collaboration on the part of different departments.
High employee morale
- co-ordination enhances the general level of employee morale and provides satisfaction
Diverse and specialised activities
- Total activities of an organisation are divided into several units and subunits on the basis of either product specialisation.
To avoid personal rivalries and prejudice
- human organisation give rise in course of time to the development of personality politics among members.
To avoid conflict of interests
- Subordination of individual interest to general interest often happen in organizations. There is need for coordination to avoid conflicts or overlapping in the work of employees or units or as organisation.