Like afternoon tea - which has become a major selling point among Chinese tourists at shopping and hotel destinations in Europe and the US - themed culinary efforts like those launched by Hakkasan and HKK reflect the kinds of tailored gestures that China's affluent traveling consumer actually appreciates (and spends on). While everyone can see a flashy Year of the Dragon Ferrari, gold Year of the Rabbit Tiffany necklace, or Year of the Sheep Panerai, cuisine is both private and highly culturally resonant, giving upscale restaurants worldwide an edge amid China's current "stealth wealth" climate.