SEO and Traffic Specialists
These people are the masters of ‘getting people to your site’. They follow simple steps and are constantly analysing the newest rules adopted by the big search engines like Google and Bing. You will need to appoint a consultancy, which can keep up with these changes and can keep you ahead of your competition. They can also advise you on search advertising (basically paying the search engines to appear at the top of the page if somebody searches for you or your products.)