internally, global branding can be seen as a tool to tighten organizational realtionship using the transfer of best practice in brand management ,as well as programs like brand stewardship through brand management teams at headquarters or designated centers of excellence.Concentrating resources and efforts on a limited number of brands should bring about improved results. For example.Unilever has singled out six brands for special attention in the personal care category,all of which showed double-digit growth in 2002