(4) Selection of Store’s Location and Business District
Experts on each and every dimension all believe that selection of a store’s location and business district is an
important factor, proving that the criterion of a café’s site is able to decide its success or failure. A good store
location does not only receive good number of crowds but is also one of the ways to shape the company image.
Judging from this, store location and district selection play a decisive key factor in determining whether a store has
enough customers. Currently, the top priority of location distribution for coffee shop chains is still office districts
and places with high population density. Cafés can especially be spotted in the areas around schools, inside
department stores, and in business districts. In any case, the surrounding areas will always be full of competition.
Under such rivalry with companies who are fighting for store fronts in the best business districts, the rent in certain
hot districts has certainly been climbing. However, the potential of this massive market is prompting the battle to
continue at this very moment at full swing.