Sponsored Products is an advertising service that helps you promote the products you list on Amazon.com.
You choose which products you want to advertise, assign keywords to those products, and enter a cost-per-click bid. When an Amazon shopper searches for one of your keywords, your ad is eligible for display alongside the search results. You pay a fee for this program only when an Amazon shopper clicks your ad, at which point the shopper is taken to the detail page where your offer is listed.
Sponsored Products gives you more control over product merchandising on Amazon.com. Targeted ads help you boost the visibility of your products when shoppers search for keywords you bid on.