STRATEGYYou can generally divide price skimming into three distinct phases.Phase One:During the first phase, the product is set at its highest price. This usually occurs
during the product's initial launch when the company is targeting early adopters - those people that just have to have the latest and greatest thing, like the latest smart phone, and price isn't too much of a concern. The company's profit margins will be as high as they ever will be.
Phase Two:The second phase occurs when the early adopters have made their purchases and
it's time to increase your market share by getting a larger cross-section of your target market.