In the computer and in the automotive industry, innovation is rapidly progressing that within the near future a complete system or technology change can take place. Both industries steadily advance the performance of their products, meanwhile prices remain stable or even decrease. Both computers and cars are today available for everyone. Backbone of this development is the highly developed, standardized and well automated production technology, and the structured organization around individual firms or Original Equipment Manufacturers (OEMs). In construction, a similar development has yet to be triggered. The proposed systemic research in Innovation Deployment Strategies (IDS) shows that innovation, (innovation developed within the industry and transfer innovation), in the construction industry could be easily achieved by focusing on advanced and modular automation and robot technology, initially applied in the production process and later over the whole life cycle of the “construction product”.