How can the culture for corporate entrepreneurship be established in an organization? In establishing an entrepreneurial environment within an established organization, certain factors and leadership characteristics need to be present. The overall characteristics of a good entrepreneurial environment are summarized in Table 2.3. The first of these is that the organization operates on the frontiers of technology. Since research and development are key sources for successful new product ideas, the firm must operate on the cutting edge of the industry’s technology, encouraging and supporting new ideas instead of discouraging them, as frequently occurs in firms that require a rapid return on investment and a high sales volume.