Businesses and organizations use telephone surveys as a quantitative marketing research methodology for determining what people think and how they behave. Well-designed, high quality telephone surveys are an ideal tool for conducting awareness and image studies, customer and employee satisfaction and loyalty studies, branding and market segmentation studies, and political polls. Telephone surveys are also used to assess the market feasibility of new product or service ideas, and to compare perceptions of competitors’ strengths and weaknesses. Telephone surveys answer questions such as: