The objectives of this research were to evaluate the readiness and analyze the potential of
production when applying Sufficiency Economy Philosophy on Nonthaburi OTOP.
The sample in this
study included 144 OTOP projects selected to join Nonthaburi OTOP project and registered in 2006.
Data were collected through interview questionnaires, small group discussion, and focus group with
the reliability of 0.96. Research statistics included arithmetic mean, standard deviation, and
descriptive statistics.
The results can be concluded in 2 main points:
1) the informants reported the
readiness in applying sufficiency economy philosophy according 6X2 indicators at the highest level
of 4.15 and the lowest level at 3.08.