Since becoming involved in the wonderful world of marketing I find myself analyzing marketing campaigns. Print ads, billboards, TV commercials. I pass judgment and over analyze them all from a marketing perspective. Instead of sub consciously being influenced by advertising I find myself becoming consciously aware of it and then making the decision as to whether or not I allow myself to be influenced by their message. The other day at work we were discussing effective commercials and the first one that came to my mind was a particular "Tropicana" commercial.