The nature of this 'specialness' varies in the details of a
specific organisation's culturg values and philosophy. However, many values resur
within organisations characterised by Rhineland leadership: innovation, customer focus,
high quality, excellence, environnrent protection and people priority. To develop zuch
core values, e,nterprisesn eed to build connection and cornmitnent baied on free choice,
rather than coercing people (Collins, 1997). By recruiting and retaining. people who
already share the core values, managers do not need to mould them. For these reasorxr,
developing a strong culture in an organisation can be challenging where staffnrnover is
high, and individual and organisational values are not aligned-
3.4
The nature of this 'specialness' varies in the details of a
specific organisation's culturg values and philosophy. However, many values resur
within organisations characterised by Rhineland leadership: innovation, customer focus,
high quality, excellence, environnrent protection and people priority. To develop zuch
core values, e,nterprisesn eed to build connection and cornmitnent baied on free choice,
rather than coercing people (Collins, 1997). By recruiting and retaining. people who
already share the core values, managers do not need to mould them. For these reasorxr,
developing a strong culture in an organisation can be challenging where staffnrnover is
high, and individual and organisational values are not aligned-
3.4
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