Ultimately, user privacy is the end goal in applying the standards to mobile device app development. User privacy assurance stems from the standard tenets of information assurance — confidentiality, integrity, and availability. It is questionable as to whether user privacy is an item that is approached with the same vigor applied to the functionality of an app along with its user experience, an aspect that is used to judge all apps by. The manner in which an app is delivered and experienced is, after all, the most important aspect of mobility [5]. Thus the push and pull of functionality, usability, and security tend to favor the former two over the latter in favor of popularity and user experience which leads to the many privacy issues highlighted in this article