Using visuals to communicate is as old as painting
pictures on the walls in caves. In today’s modern social
media environment, pictures, and videos, showcase
the human side of your brand, and help your franchise connect
emotionally with customers, communicate your brand’s value
more quickly, and break through the overwhelming volume of
online content. Images have become more popular and even
easier to capture with the wide availability of smartphone
cameras and video technology.
There’s no doubt that visual content can make a strong
impact on the positive attention your franchise attracts online
and can aid in your social media efforts to gain new customers.
Visual content is shared more often than text-based content,
prompting more eng