EMOTIONAL AND LOGICAL APPEALS
The goal of an argument is to convince others to accept your claim. To do this, you can use two approaches: You can appeal to logic, or you can appeal to emotion. The difference between these two kinds of appeals is important. Sometime, writers will rely only on appeals to emotion; they won’t provide any real evidence for why you should believe what they say. They know that feelings are powerful, and they know it’s easy for readers to get caught up in their emotions. They usually hope to get you so angry, or so scared, or so excited that you will forget to look a sense of reason in their arguments. Thus, you need to be able to recognize emotional appeals so you can look beyond them for a logical argument.
Of course, emotional appeals can strengthen an argument, and most writers will use a combination of emotional and logical appeals. But an argument shouldn’t rely on emotional appeals alone. A good argument must be based in logic. Otherwise, it lacks good sense