Friendship/Liking: More likely to comply with those we like Commitment/Consistency: Once we commit ourselves to something, we are more likely to behave in a way that’s consistent with it Scarcity: We value scarce or rare things
Friendship/Liking: More likely to comply with those we likeCommitment/Consistency: Once we commit ourselves to something, we are more likely to behave in a way that’s consistent with itScarcity: We value scarce or rare things