What strategy do you suggest for UNIQLO in their global expansion?
UNIQLO should focus on their strengths, opportunities, and strategies to successfully expand. The company should conquer the challenges they face in global expansion. UNIQLO should expand to all major cities instead of only opening stores in fashion-forward cities. By limiting the expansion of stores into all major cities halts UNIQLO’s expansion rate. UNIQLO should open stores in major shopping centers in a variety of countries. For example, UNIQLO could have multiple stores in the highest populated states if they were to open more stores in the United States. By opening stores in highly populated areas, not only “posh” cities, UNIQLO will increase their customer base and profit.