Newsworthy information
Presenting newsworthy information is a must for any organization that hopes to use the news
media to carry its message and capture the interest of its publics. For the communication
strategist, news is one of the strongest proactive strategies because something truly newsworthy
is almost guaranteed to gain the attention of the news media and, through them, the
organization’s other publics. Even if you are presenting a message through personal or
organizational channels, keep in mind that your audiences will be more drawn to a newsworthy
message.