This study had three main objectives: a) to evaluate the storage stability of fruit purees regarding the physico-chemical characteristics; b) to determine, over the years, the production’s standardization as regards physical and chemical properties; c) to evaluate the rheological behaviour of the purees and to determine a possible correlation between the Bostwick consistency and the rheological parameters (such as viscosity and yield stress values) obtained applying the Casson model to the flow curves obtained by using a rheometer.