System.
Notes: Traditional MIS success measures are listed in tables 1 to 7 in DeLone & McLean [7] or were cited in MIS literature in the early to mid-1990s.
Not surprisingly, traditional organizational success measures, such as cost efficiencies, increased sales, profits ,and return on investment, are suggested as key e-commerce success measures. Some measures not typically found in MIS research are proposed as well, such as global reach and click-to-buy ratio. The Internet has facilitated inter organizational communications that have resulted in industry-level efficiencies. How do industries benefit from the use of e-commerce systems? The industry benefit measures identified in the MIS and marketing literature can be found in Table 7.