The preparation is a key period of the ProBE initiative. This phase entails raising awareness of workplace hazards and building up capabilities to better manage the hazards. A major launch event takes place to mark the commencement of the year’s programmes and is typically graced by a senior political office bearer, such as the Minister of State. This gives further emphasis to the importance of the ProBE initiatives. Also, the media is used extensively to heighten public awareness to ensure that the ProBE messages reach a wider audience.