A fourth reason for thai issue relates to the finding that 'SMA or SMA techniques have hot been adopted widely, nor is the term widely understood or used' (Langfield-Smith, 2008,p. 204). The evidence is indedd persuasive and consistent with Seal's (2010) conclusion that SMA 'has a negligible impact on managerial discourse and practice' (p.95). Nevertheless, this evidence contrasts sharply with the SM academic and practice-oriented literatures that have developed rapidly in parallel with a related SM consultancy business.