Contracts with Universities: Nike has contracts with universities nationwide to supply apparel for athletes. These university sponsorships are beneficial to Nike because they give the company the right to sell merchandise with these schools’ logos, tap into the market of collegiate sports apparel, and form relationships with young consumers.
Analyst Confidence in Stock: According to press releases issued by Bloomberg, analysts from Bank of America, CSFB, and Wells Fargo recently called Nike a “buy.” After a lackluster financial year, this news could potentially affect stock price in a positive way.
Michael Jordan Returns to Basketball: Nike received press coverage throughout Jordan’s decision-making process and continues to make press regarding the impact of Jordan’s return. Nike was able to capitalize on this strength by debuting a new shoe – the Air Jordan XVI – and by making new commercials with Jordan that will hit the airwaves soon. Michael Jordan is perhaps the most recognized athlete in the world and markets Air Jordan apparel for Nike.
Corporate Responsibility Report: According to the Nike Web site, in October Nike released its first Corporate Responsibility Report. The document states that Nike’s focus points, in terms of corporate responsibility, are the environment and labor. Since these are two areas that cause protests against Nike, it is important for Nike to label them as areas to focus on and for Nike to give the public this information.
Strict Environmental Standards: According to Bloomberg, Nike has accepted strict environmental standards to comply with by 2005. These standards were part of the Kyoto treaty that President Bush refused to sign and are supposed to help in the fight against global warming. Nike has made other efforts to be energy efficient; its office in the Netherlands is the most energy efficient office in that country by 35%. Nike also uses organically grown cotton, promotes the Eco-class program with Delta Airlines, and founded N.E.A.T. in 1993 to, as the Nike Web site maintains, “Reduce Nike’s impact on the planet.”
Philanthropy: Nike is committed to philanthropic endeavors such as “Reuse a Shoe,” “Project Dreams” and “Habitat for Humanity.” These efforts, along with other programs such as the “Shadow” program and the Bower man Foundation, show Nike’s commitment to the community. Nike employees also benefit from these philanthropic opportunities. Recently, Nike continued to give back to the community by giving $1 million to the World Trade Center Disaster.
Contracts with Universities: Nike has contracts with universities nationwide to supply apparel for athletes. These university sponsorships are beneficial to Nike because they give the company the right to sell merchandise with these schools’ logos, tap into the market of collegiate sports apparel, and form relationships with young consumers.
Analyst Confidence in Stock: According to press releases issued by Bloomberg, analysts from Bank of America, CSFB, and Wells Fargo recently called Nike a “buy.” After a lackluster financial year, this news could potentially affect stock price in a positive way.
Michael Jordan Returns to Basketball: Nike received press coverage throughout Jordan’s decision-making process and continues to make press regarding the impact of Jordan’s return. Nike was able to capitalize on this strength by debuting a new shoe – the Air Jordan XVI – and by making new commercials with Jordan that will hit the airwaves soon. Michael Jordan is perhaps the most recognized athlete in the world and markets Air Jordan apparel for Nike.
Corporate Responsibility Report: According to the Nike Web site, in October Nike released its first Corporate Responsibility Report. The document states that Nike’s focus points, in terms of corporate responsibility, are the environment and labor. Since these are two areas that cause protests against Nike, it is important for Nike to label them as areas to focus on and for Nike to give the public this information.
Strict Environmental Standards: According to Bloomberg, Nike has accepted strict environmental standards to comply with by 2005. These standards were part of the Kyoto treaty that President Bush refused to sign and are supposed to help in the fight against global warming. Nike has made other efforts to be energy efficient; its office in the Netherlands is the most energy efficient office in that country by 35%. Nike also uses organically grown cotton, promotes the Eco-class program with Delta Airlines, and founded N.E.A.T. in 1993 to, as the Nike Web site maintains, “Reduce Nike’s impact on the planet.”
Philanthropy: Nike is committed to philanthropic endeavors such as “Reuse a Shoe,” “Project Dreams” and “Habitat for Humanity.” These efforts, along with other programs such as the “Shadow” program and the Bower man Foundation, show Nike’s commitment to the community. Nike employees also benefit from these philanthropic opportunities. Recently, Nike continued to give back to the community by giving $1 million to the World Trade Center Disaster.
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