SWOT Analysis
Strength
-The hotel has luxurious guest rooms are suitable for various activities and fun, with a full customer.
-Hotel facilities with almost everything the customer wants. To support the customer in using the services of the hotel.
-A reduction in room rates promotion during the Low season half price per half.
-Activities of the exotic. Other activities of the hotel-like activity.
Weakness
-Because there are so many activities for the hotel to provide customers and thus may cause delays in the work of the employee, such as enough and drink.
-No valet parking to the customer, which the customer must drive to the park itself.
-The hotel does not have a wireless Internet access is free of charge, because every time the customer check-in the hotel will charge the service fee with inter-
-Some clients are not satisfied in a room decorated like a comment that, rooms decorated in a simple format, too.
Opportunity
-To improve the proper areas, such as adding enough to drink and to meet with appropriate time with customers.
-The hotel has a laundry room and places are.
-There are many activities which attract customers to come throughout the year.
Threat
-Operations to improve various aspects of the budget, there may be a problem in Maan, which each operational budget has been used a lot.
-In promotion each time. A selection of our raw materials and international levels so as to welcome customers but because sales did not meet the target makes some deals have been limited.
-Improvement of the services, and may not have resulted in more customers, because at present. The hotel business is very competitive, and in some instances, the customer may change the place where the service was.
The strategy.
Price Strategy